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Group travel is a $36 billion dollar industry?
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The growth of the African American market has doubled
in the last five years?
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Visitations to African Amerian sites has more than
doubled within the past several years?
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Group travel among African Americans is three times
that of other USA travel groups?
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46% of people who travel are between the ages of
5O - 60 (Baby Boomers)?
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20% are between the ages of 59-60 (Empty nesters)?
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13% between the ages of 39-6O?
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African Americans groups tend to stay at the better
restaurants and hotels and spend more money than their White counterparts?
Most people prefer Small Group travel because:
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Safety (less conspicuous for those targeting groups)
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Comfort of a seasoned leader
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Trust in others to make the key decisions
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Emotional security of being with familiar people
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Companionship of like minded people (interest /values/goals)
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Intimate social encounters (relating with other)
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Meeting and interacting with strangers for a short-time
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Develop and expand relationships
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Pampering (let someone else work out the glitches)
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Minimize problems
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Opportunities for new and meaningful life experiences
Advantages of being a Group leader:
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Free travel
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Discounted companion travel
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Bonuses
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Personal satisfaction of helping to fulfill dreams
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Combination of the above.
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